Back in the early days of Microsoft Corporation (when its name was MicroSoft) innovator Bill Gates posted his life’s goal on Micro Soft Network (MSN), “To be the richest man in the World”. Many who grew up in that era supported Mr. Gates’ ambition by subscribing to MSN even when other Internet Service Providers (ISP) were much cheaper. We purchased all of the MS-DOS operating systems including DOS-based software products, programming languages, each of the upgrades from DOS to Windows, and the Windows-based product-line. In short, we built that city for Mr. Gates and the Microsoft Corporation.
Now that the Baby Boomer has reached retirement years at a time when the cost of living (food, transportation, accommodations and fuel) has risen, employers seek more youthful candidates to fill limited openings, interest rates are at best static (for those wishing to live off the interest of their life’s savings), and the promise of health care coverage (through Medicare and Medicaid) is threatened because of the nation’s debt crisis. Thus the typical Senior Citizen has far greater issues to contend than upgrading aging software on their legacy computers without some financial incentive. (Those legacy systems are usually discarded by their adult children and passed up to their elder parents with the instruction, “stay in touch” without any provision as to how they are to use them.) These seniors want to learn to use the ‘gift’ but initially, “don’t know how to turn the stupid thing On” much less learn to use its previously installed software that is considered ‘well beyond’ obsolete.
It is with this in mind that we created our four Computer Survival modules so that the late learner might discover how to Startup, Shutdown and negotiate the Windows Desktop using the mouse (Module One); log into and search the Internet (Module Two); create an email account with a login and secure password (Module Three); and log into a self-help website where they can have questions answered remotely (Module Four) thus forging their independence using technology. Some of our ‘regulars’ have even begun responding [online] to questions that only a short time ago-they themselves were asking.
As an advocate to this demographic and because of their obsolete software, we would like to suggest to the Microsoft Corporation that it offer, at a discounted price, the latest copy of its Office products to each senior that completes a computer class. Medical testimonies show that seniors who keep their minds active show less health issues than those who don’t. Attending a class on productivity tools will revitalize this population and get the senior out asking questions and become more productive in their social setting (and to further help themselves).
The advantages for Microsoft are obvious:
- It gets products off the shelf and into the hands of a forgotten demographic.
- It encourages another generation to learn that the computer is a tool that, “…extends the power of his imagination rather than the strength of his arm”
- Elders have the time to learn and become proficient and report flaws—a resource that younger generations lack.
- Provides the American Association of Retired Persons (AARP) with a new mission–an education arm (not to mention countless hours of free publicity for Microsoft Corporation).
The Bill and Melinda Gates Foundation awards large grants to children’s organizations around the world and that is fine but Bill and Melinda should not forget those individuals who bought their products and helped to make them the philanthropists they are today.